Author: lorihedderman

Lori A. Hedderman, M.Ed., N.C.C., L.P.C., is a certified school counselor who works with children and their families in the public school system. Her work brings her into contact with many students who are losing a parent or loved one due to illness. She conducts bereavement groups and counsels individuals who have experienced losses. She also facilitates a support group for children whose parents have cancer or other serious illnesses.
She is trained in both crisis intervention and disaster mental health and responds to traumatic events in her role as a crisis team member for her school. As a former American Red Cross Disaster Mental Health Team Member, she was deployed to Mississippi during the aftermath of Hurricane Katrina, where she worked to console and to assist hundreds of victims who were grieving the loss of loved ones.
She resides in the South Hills of Pittsburgh, PA with her husband, Tony, and her son, Connor.

Marketing- What is the Best Way to Reach Your Audience?

Over the holiday break I spent hours researching and e-mailing cancer centers around the country to promote my book. This was not the first try to reach my potential audience. I’ve spent months calling, e-mailing, tweeting, blogging, networking, face-booking- the list goes on. On December 26th, I sent out roughly 55 e-mails to specific people …

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