Marketing- What is the Best Way to Reach Your Audience?

Over the holiday break I spent hours researching and e-mailing cancer centers around the country to promote my book. This was not the first try to reach my potential audience. I’ve spent months calling, e-mailing, tweeting, blogging, networking, face-booking- the list goes on.

On December 26th, I sent out roughly 55 e-mails to specific people in the departments of patient supportive care, palliative care, and resource libraries. I can honestly say that it was quite difficult to find a specific person and even more difficult to find an e-mail address.

You may ask why I just did not call and ask for certain departments, etc.  Long story short, I have. Centers who did return calls were already looking at my work. In the majority of centers that had been previously contacted,  actually speaking to a live person, or be connected to a voice mailbox that did not cut the caller off in mid sentence, seemed impossible.

Out of those 55 e-mails, I had 15 responses. I have to say that I am thrilled. Percentage wise, not that great of a return, but 15 books or PDFs were sent out to comprehensive cancer centers throughout the country. It is difficult to purchase and also pay postage for these, but the thought of even one person being helped by my book makes it all worthwhile. Little by little, you just need to keep chipping away.  Each time one avenue is spent, there are countless others to explore.

I was always under the assumption that calling and actually speaking to someone would be the best route in marketing. In our technology fueled world, one might think that e-mails are where the real opportunities exist.  Some prefer technology in their fast paced world, others still prefer to utilize more traditional means (for example, via telephone).

So what is the best way to market your work? Simply put- using all means available to you. Giving up is not an option.

Wishing you the best in the New Year!

Happy Marketing!


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